The Retail Apprentice (Alan Friedman and Danny Rocks)

January 19, 2008, 8:00 AM Breakfast Session

HILTON ANAHEIM HOTEL, PACIFIC BALLROOM

“You’re fired!!” But before you go, tell us everything you know about
sales, advertising, promotions, store operations, rental instruments,
lesson programs, inventory, cash flow and what business practices
actually work (and which ones don’t) in the running of today’s
competitive music store. Join our own Donald & Ivanka (a.k.a. Alan
Friedman & Danny Rocks) and a hand-picked panel of industry veterans
for our own fun-filled “game show” session. Learn insider tips and
tricks on the running of a music products retail store, and then
decide which panelist is going to be told, “You’re fired!”

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