Alan Friedman, Friedman, Kannenberg & Co. and Friends Rumors of Print’s Death Have Been Greatly Exaggerated As a retailer’s cost of doing business continues to rise, exacerbated by their customer’s expectation to buy print music product online and in digital form, it’s become popular to pontificate about the financial demise of print music. Whether at trade shows, conventions or cocktail parties, these self-proclaimed print music experts have been forecasting the imminent financial death of print music&and have been mostly wrong, as print continues to play a vibrant part of music retailing&at least so far. But do these modernday-Nostradamus-look-a-likes know something the rest of us don’t? Are we in denial about the financial viability of print music? Or is it simply we must find new ways of reducing costs and delivering this awesome product to our customers to remain profitable? Join our print music advocate Alan Friedman, a CPA with numerous music store clients, as he moderates a lively panel discussion of print music leaders who have “differing opinions” on the financial longevity of print music. This session should prove enlightening and informative, and provide RPMDA members the guidance to become and/or remain profitable in the changing world of selling print music.