NAMM Retail Boot Camp

8:30 a.m.”“9 a.m.: Registration and refreshments
9 a.m.”“5 p.m.: Retail Boot Camp (lunch served at noon)

MORNING PROGRAM

Create lifelong customers, and keep your retail business growing.
After rave reviews at Summer NAMM, Brian Parsley joins us in Anaheim for a training program you won’t get anywhere else. Uncover limitless opportunities for generating increased sales, repeat customers and long-term business growth. A world-class sales and leadership expert, Parsley will show how to exceed customers’ expectations with every interaction, overcome objections and keep the focus on value, not price. You’ll also find out how to stay focused on the right things to grow your business, get better results, and become an early adopter of trends and ideas.

Get set up for social marketing success.
Don’t miss out on cost-effective opportunities to engage with your customers. Ben Blakesley””social marketing expert, author and senior manager of global social media for Reebok””will reveal how to choose a social strategy that aligns with your business goals. You’ll find out what you need to know about the different platforms and how to set up your staff for social media success.

AFTERNOON PROGRAM

Get profitable and stay profitable.
Generating sales isn’t enough to remain profitable. You also need tight back-office operations. Music retail financial gurus Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. will show you how to make this happen. They’ll reveal how to purchase the right amount and mix of inventory; manage your entire stock using simple, time-tested metrics; control expenses; and account for, manage and properly tax a profitable rental program. You’ll also discover ways to obtain the right kind of vendor credit, bank debt and financing and how to generate and interpret a financial statement. Give your business a tune-up, and position your store for growth.